MEET OUR FOUNDER
Danny Garrett - Master Electrician, Innovator, Builder
Allure Lighting was founded in 2021 by Danny Garrett.
His journey began at 18, stepping straight out of high school and into the trades. Long days, cold winters, and years as an apprentice electrician shaped a work ethic built from the ground up.
By 27, Danny entered the permanent lighting industry. He caught on quickly — but what he saw behind the scenes was troubling. The industry felt like the wild west. Faulty, subpar equipment. Installers without training. Companies run by salesmen chasing dollar signs instead of craftsmanship.
Danny knew the field deserved better. Customers deserved better. Frustrated with non-competes, empty promises, and contracts that tied workers down, he took matters into his own hands.
He put everything on the line. Entering a cutthroat industry and going up against the big players, he poured in blood, sweat, tears — and every ounce of trade knowledge — to build something new.
That leap gave birth to Allure Lighting — a company forged from the discipline of a tradesman and the vision of a business leader.
Today, Allure stands for what Danny has always believed:
If it isn't done right, don't bother doing it.
